Software Features

Shutter Stream 360 Product Photography Software

Shutter Stream 360 Product Photography Software

Shutter Stream 360 Product Photography Software is the only complete, end to end software designed for 360 product photography. Most solutions available are piecemeal and only include 360 image composition. While these programs may be good, they miss out on streamlining workflows and controlling important variables required during image composition and 360 image capture. We carefully studied 360 product photography workflows and integrated every aspect of this workflow, while employing tools that not only will aid in the composition, shooting, editing and 360 view creation processes, but will also significantly streamline the entire workflow – increasing 360 product photography workflow efficiencies by about 800%. By doing so, users are able to save time, money and effort with every 360 product image captured and web-ready 360 product view output. Shutter Stream 360 is a one-time purchase (no mandatory recurring monthly or yearly fees), will allow users to create unlimited images and create infinite 360 product views and unlike competitors offerings, the 360 output from the software is completely unbranded (no Iconasys logo or info)

“Whatever I bought had to be simple and create professional results. To my amazement, within 15 minutes of installing software, I was able to get my first 360 Product View – it worked seamlessly. Easy to setup, easy to use and with fantastic results. Even for a guy who had ZERO prior experience.”
iconasys customer quote: White
Mark Lipp
CEO, Co-sulting

Shutter Stream 360 Product Photography Software Features are broken down into 4 categories:

360 Product Photography Capture: These tools include 360 product photography composition and capture features that allow users to define required settings (ex. camera exposure, focal point, centering item, pre-crop and capture mode/settings).
Still Product Photography Capture: In addition to 360 shooting, Shutter Stream 360 Product Photography Software includes still imaging capabilities so users can automate and streamline their still product photography capture workflows.
Still + 360 Image Editing: Shutter Stream 360 includes a powerful image editing suite that allows users to easily and efficiently edit images in a single or batch process.
360 Product View Composition: The last step in the 360 workflow, users are able to customize and create web-ready 360 Product Views.

Please click on tab below to learn more about the software features specific to the category.

  • 360 Product Photography Capture
  • Still + 360 Image Editing
  • 360 Product View
  • Still Product Photography Capture

360 Product Photography Composition & Capture Features

Live View

Live View will stream a large real time preview of what the camera sees to the main viewing window in the center of the Shutter Stream UI. This is the first step in the 360 product photography workflow. While in Live View users will want to place their object in the center of the turntable and pre-rotate while watching on the monitor to ensure the object has been positioned correctly. It is much easier to ensure an object is spinning on axis when viewing on the monitor from the cameras point of view. 

Camera Settings Adjustment

Users have the ability to adjust Camera Settings through mouse clicks and view the exposure simulation in the Live View window on the monitor screen. Camera Setting changes can be made to: Shutter Speed, Aperture, ISO, Exposure, White Balance and Flash. After a user has set their camera settings, these can be saved and retained from shot to shot to ensure for consistent image exposure when shooting 360 product photography

Set & Fix Focal Point

In addition to camera settings, users can adjust focal point through mouse clicks and fix this so the same focal point will be used for every shot in the 360 shooting sequence. A consistent focal point is especially important in 360 product photography.

Pre-Crop Subject

Cropping is something users will almost always be required to do in 360 product photography. Traditionally, this is a step that is done in image editing software after a set of images has been captured and it can be a timely process too – trying to crop a set of images to the exact same size and ratio can be a demanding and timely process. Shutter Stream 360 Product Photography Software provides users the ability to Pre-Crop their subject while in Live View mode – before even capturing an image. Users will click and drag their Crop marker over their subject in the Live View window and then rotate the turntable to ensure the object is not falling outside the crop markers as it rotates. After the crop has been set, as images are captured, they will instantly be cropped – the best part – the crop is retained from shot to shot – to ensure for consistent cropping in every image. Users can define the Crop in a specific ratio (Square or Custom Ratio) if required. Crop cannot be applied to RAW image format.

Image Overlay

The Image Overlay feature can be used as a tool to help users position objects correctly in the center of the turntable when shooting 360 product photography. Users will create an Overlay of an object (ideally one that has been positioned correctly) while in Live View mode and by doing so, a semi-transparent image will be placed over top the Live View window that can be used to help guide your next product’s placement. Multiple Image Overlays can be created and saved into the program the enabled at any time

360 Image Capture

Shutter Stream 360 automates and streamlines 360 Product Photography when working with a variety of 360 photography turntables. These include:

Iconasys Computer Controlled Photography TurntableHow it Works Video
Manual Photography TurntableHow it Works Video
Motorized Photography Turntable: How it Works Video
Shutter Release Photography Turntable: How it Works Video

By clicking Snap in the program, it will send a command to the camera through USB to capture the image. The image is captured (with the set Crop) in a fraction of a second then sent back to the Shutter Stream 360 Product Photography program and uploaded within seconds for viewing. Shutter Stream 360 will retain all important variables (Camera Settings, Focal Point and Crop) to ensure users of any skill level are able to create high quality image set over a 360 rotation. Images can be captured in JPG and/or RAW format.

360 Image Focus Stacking

This feature is ideal for shooting jewelry, gemstones and other types of Macro 360 Product Photography. The Shutter Stream 360 Product Photography Software from Iconasys automates the 360 Focus Stacking Photography workflow by creating a sequence of focus stacked images as an items rotates over a 360 rotation (requires the Iconasys Focus Stacking plugin).

Learn more about Focus Stacking in 360 Product Photography.

360 Product Image Editing & Processing

Automated Background Removal

Shutter Stream 360 Product Photography Software employs a range of tools that will allow users to easily and effectively remove product images from backgrounds in an automated and batch process. These include: 

  • Magic Wand Tool: Select  background pixel color and define using a tolerance to remove similar color pixels from the image
  • Background Removal Using Reference Image: Uses image recognition to understand product vs. background and will auto cut the background
  • Dual Shot Background Removal: Capture images at two different exposures and use the underexposed image as the mask image to auto cut product from background
  • Auto Apply Edits: While not a traditional background removal tool, users can create and auto apply and editing profile to image(s) to achieve pure white backgrounds
  • Chroma Key Background Removal: Select a chroma key color (red, green or blue) to be auto-cut from an image

Learn more about all Iconasys 360 Product Photography Background Removal tools here.

Image Editing, Enhancement & Color Correction Tools

Shutter Stream 360 incorporates a powerful editing suite that includes features comparable to many of the industry leading image editing programs. The editing tools are user friendly so users of any skill level can operate. Editing features include image enhancement, digital retouching, background adjustment to pure white (levels and curves), add canvas, color correction amongst others.  For 360 product photography, users are able to making editing changes to a single image then apply it to the entire set of images with a single click. Users can also create Editing profiles – these are a series of adjustments that can automatically be applied an image or set of images either inside of the Editing area OR when outputting images from the program. Both Batch Editing and Editing profiles are a sure way to further enhance 360 product photography efficiencies. Shutter Stream 360 does not provide the ability to edit RAW format images.

Batch Image Resizing, Renaming & Output

Multiple product images can be saved with one click to a specific directory (local or network). Included in the Batch Image Saving feature is batch image resizing (pixels), resolution adjustment (web or print) renaming and watermarking. Renaming is automatically defined with a numerical suffix (options for -1, -01, -001 or -0001) for composing with the included 360 Product View Creator software OR any 3rd party 360 image composition or hosting platform (Filename-01, Filename-02… Filename-xx).

Dynamic Saving

Looking to save images for multiple different applications? For example, the original images for archival, the images for the 360 Product View at 800 pixels wide and a set of images at 72 DPI at 150, 500 and 1000 pixels wide for use as still images on your website.  The Dynamic Save tool is perfect for helping automate output specific for your requirements. Captured images can be instantly saved for multiple uses with a single mouse click. Users have the ability to save a their set of images multiple times in different output formats (JPG, TIFF, PNG or RAW), at different sizes (pixels) and Resolutions (DPI) to different directories (local and network). Users can also chose to automatically apply an Editing Profile and add a Watermark during the export process. Images can also be transferred directly to your own FTP site during output. Naming can be completely customized as well based on each set being output. After a Save Profiles has been created, it can be saved and used as a default preset. This feature can be used in conjunction with the Image Editing tool and is sure to help streamline the product photography workflow specific to your requirements.

Image Annotation

Interested in 360 product photography for  business communication? Consider the Image Annotation feature. Users can instantly apply annotations and mark up images to any image(s) from the 360 set then compose into an interactive 360 product view with the annotations present.

360 Product Photography Creation, Customization & Output

Creating a Web-Ready 360 Product View

After the 360 product photography image capture, editing, processing and output has been completed, users can now import their images into the included Iconasys 360 Product View Creator. Users can batch import their images and in seconds can output an interactive 360 file that can then be hosted and easily integrated into any website using embed code or an iFrame. Output is in HTML5, MP4 and 360 Animated GIF format. The Iconasys 360 Product View Creator software allows users to fully customize their output and support a number of features. Customization features are highlighted below.

360 Output Format

360 Product View Software 01

Choose from 1 of 4 different output types including: Interactive HTML5, Interactive MP4, 360 Animated GIF and Standard MP4 video.

Player Button Style

Choose from 9 preset player button styles and colors. Users can also upload their own custom set of buttons into the software.

Player Button Location

Choose player button location and which buttons to include and/or omit in the 360 product view output.

Multi-Row 360 Views

360 Product View Software 04

Looking to create multi-row 360 product views (include vertical and horizontal rows), the 360 View Creator Software has an option to compose multiple 360 image sets shot at different rows.

Player Control

360 Product View Software 05

Choose different options for Rotation type including Auto-Rotate, Rotate just Once, Reverse Direction Rotation and Bounce Rotation (ideal for 180-degree product views).

Interactive Hotspots

Add interactive hotspots to a single or set of images. Hotspots can link to additional images, video, hyperlink to URL, text or custom Javascript.

Mouse Control

360 Product View Software 07

Choose Mouse control options. Include reverse pointer drag direction (for 360 views shot counterclockwise), maximum Zoom in level, mouse control click and drag sensitivity (horizontal & vertical) and an option to have mouse wheel control zoom in/out.

Dynamic Display

360 Product View Software 08

360 Product View output are compatible with all mobile devices (Android + iOS), include gesture control (move left & right via finger), and will dynamically resize and scale to adapt to viewing device.

Deep Zoom & Pan

360 Product View Software 09

Users have the ability to integrate Zoom In/Out on their 360 product views. Deep zoom level can also be adjusted and defined and users can use a deep zoom button and/or mousewheel option for viewing products up close.

Local, Unbranded Output

360 Product View Software 10

The Iconasys 360 Product View Creator Software is a one time purchase that will allow users, for perpetuity, to create infinite 360 product views that can be shared, uploaded to your own webserver and/or in the case of professional photographers, shared with clients.

Custom Load Bars & Overlay

Users are able to select and define load bar type by selecting one of 8 options within the software. Users can also choose to enable an overlay that communicates the 360 view is interactive and provides usage instruction for user interaction.

Watermarking

The 360 Product View Creator allows users to upload their own image that can be added to the 360 view output as a watermark. Users simply upload a .PNG image file, set the location, add hyperlink to watermark (optional) and this will be stamped on the 360 view output. This is a great feature for professionals wanting to share proofs with their clients.

360 Cloud Hosting (optional)

360 Product View Software 11

Iconasys offers customers the ability to upload their 360 product views directly to our Stream 360 server (optional). Our content delivery network is lightning fast and reliable with a 99.99% uptime. During the 360 output step, simply choose the option ‘Upload to Server’.

Interactive 3D CAD

360 Product View Software 14

Export your 3D visualizations in JPG or PNG image format and use the 360 Product View Creator Software to create a file that can be shared anywhere and viewed everywhere. File sizes are also very small to ensure for fast viewing load times.

Analytics Tracking

360 Product View Software 15

The 360 product view creator allows users to insert Google Analytics ® tracking code into the output so they can be measured for click through rate, time spent viewing and overall effectiveness.

Still Product Photography Composition & Capture Features

Included with Shutter Stream 360 Software is the ability to create high quality still product photography. This section highlights the still product photography image composition and capture tools included for still imaging.

Live View + Camera Settings Adjustment

Live View will stream a large real time preview of what the camera sees to the main viewing window in the center of the Shutter Stream 360 UI. This is the first step every user will take prior to capturing an image. Live View will enable all image composition tools (Camera Settings, Crop, Overlay, Rotate and Snap) and is very beneficial to users as they are able to see how their image will look prior to even capturing the photo. While in Live View, users have the ability to adjust Camera Settings and view the exposure simulation in real time on the monitor screen. Camera Setting changes can be made to: Shutter Speed, Aperture, ISO, Exposure, White Balance and Flash. Users can set and save multiple custom Camera Setting Profiles to allow businesses consistent shooting results and maximum ease of use for  users with little photography skill. In addition to camera settings, users can adjust focal point through mouse clicks should they chose to capture images in Manual Focus mode.

Pre-Crop Subject

Crop gives users the option to Pre-Crop their subject while in Live View mode – before even capturing the image. Users will click and drag their Crop marker over their subject and as the image is captured, it will instantly be cropped. Users can define the Crop in a specific ratio (Square or Custom Ratio) if required. For example, if images are required at 800 x 500 pixels for your website, you will want to Crop at a 8 x 5 ratio (and when outputting your images from the program, resize to 800 pixels wide). Crop cannot be applied to RAW image format.

Image Overlay

The Image Overlay feature enables users to achieve consistent product placement and shooting angles. Users will create an Overlay while in Live View mode and by doing so, a semi-transparent image will be placed overtop the Live View window that can be used to help guide your next product’s placement. Multiple Image Overlays can be created and saved into the program the enabled at any time. This feature is ideal for website and catalog product photography in which consistent shooting angles are required.

Rotate

Users can Rotate the Live View perspective 90, 180 or 270-degrees. As images are captured, they will also be uploaded into the Shutter Stream 360 program in the same perspective. The Rotate feature is ideal for when the camera is rotated to shoot in portrait mode for tall and skinny products or objects such as a models and mannequins.

Snap

The Snap feature will send a command to the camera through USB to capture the image. The image is captured (with the set Crop) in a fraction of a second then sent back to the Shutter Stream program and uploaded within seconds for viewing, editing, processing and output. Images can be captured in JPG and/or RAW format.

Users can also choose to auto-apply edits, background removal tools and even auto export immediately after capture. See Still + 360 Editing tab for additional info.

Focus Stacking

Focus Stacking is primarily designed for Macro Photography (ex Jewelry Photography) and will allow users to capture fully in focus images. The process is completely automated, users simply set near and far focal points through the software, the number of frames to be captured during the stack and the Render Settings (render method, radius and smoothing). After hitting ‘Start’ the process will be automated. Focus Stacking is available through the focus stacking plugin (optional purchase).

Learn more about Focus Stacking in Product Photography

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