About Iconasys: Still & 360 Product Spin Photography Solution Provider

About Iconasys: Still & 360 Product Spin Photography Solutions

Industry Leaders: Founded in 2013, Iconasys has emerged as a leading provider of photography automation tools for still and 360 product spin photography. Our solutions are trusted by over 7,000 customers globally including many leading brands, retailers, agencies and professional photographers. Our success has been derived by catering to customers needs and budgets. For those looking for a one-stop shop for a complete still and/or 360 product spin photography solutions, we offer a variety of 360 photography turntables, software and lighting packages that will guarantee high quality product photography with pure white backgrounds. For those who are already invested in studio equipment, we offer piecemeal solutions that are designed to work with existing studio equipment and software.

Still & 360 Product Spin Photography Applications: The Iconasys customer base is primarily made up of small to medium size businesses looking to create high quality still and 360 product spin photography for eCommerce based applications. Many customers also find value in Iconasys photography automation tools for additional imaging applications that include Quality Control, Museum, Scientific, Product Development/Design and Photogrammetry requirements. The complete list of Photography Applications can be viewed here.

Over 7,000 customers in 50 countries trust Iconasys for their Still & 360 Product Photography Requirements. Here are a few:

The Iconasys Product Photography Advantage

Customer Centric: Iconasys still and 360 Product Photography tools cater to a variety of industries (see list of product photography by industry) and are available in many sizes, configurations and options. We offer to take a consultative approach with customers and aim to understand their requirements to ensure we offer the best solution based on these unique needs. Contrary to our competitors, we vow to never oversell our customers – it’s our mission to deliver exactly what the customer needs. Our industry leading post sale support is included with all purchases and we are here to help ensure our customers get the most value out of their Iconasys product photography solution.

Quality First: Iconasys designs and develops all solutions in-house. For all hardware, this process includes vetting and rigorous testing of all parts, from LED modules to motors to PCB components, used in our designs. Iconasys product photography lighting and 360 photography turntables are designed for the most rigorous photography requirements, designed to last and backed by industry leading warranties. For software, our in-house team of developers have a combined 60+ years experience designing imaging based applications.

Global Company: Iconasys is headquartered in the USA however provides solutions globally with very attractive expedited international shipping options. While we have been approached by many international distributors looking to retail our products to local markets, we aim to keep costs down for end customers by providing a direct sales approach. Direct sales also ensures we can maintain quality standard during pre-sales support.

No Limitations: All Iconasys solutions are a one time purchase. That means you buy it once, you own it forever and are able to shoot unlimited still and/or 360 product views for life. All outputs are completely unbranded (free and clear of any Iconasys information or logos) and can be used, shared, distributed as need be. Iconasys customers own and retain the rights to all the images they create using our solutions. Purchases also include 1 year free technical support and software upgrades.

The Iconasys Story

Iconasys is backed by a professional team with past experience dealing with businesses and individuals who required high quality and high volume in-house product photography. It was all too often we heard feedback regarding the dull, painstaking and time consuming processes common to their workflows. These individuals were spending countless hours and effort capturing images – only to be left creating mediocre results that still required additional attention in editing software. The need for a refined workflow that would allow individuals to efficiently capture, edit and process high quality images was apparent. The information search began and ended soon after. The conclusion being existing photography software’s were piecemeal and required skilled users.

We set out to develop Still Product Photography Automation Tools – which led to the development of Shutter Stream Product Photography Software – the world’s first fully integrated image capture, editing and processing software designed for in-house photography.

Soon after the release of Shutter Stream, we received feedback from customers telling us the software was perfect for 360 Product Photography. We tailored the software to further enhance picture taking and imaging capabilities for the 360 imaging workflow and integrated a 360 Product View Creator Software. The result being Shutter Stream 360 Product Photography Software. And ultimately, a full line of 360 Product Photography Software.

It was an easy transition for Iconasys in 2014 into integrated hardware, first releasing a line of LED Product Photography Lighting followed by our line of automated 360 Product Spin Photography Turntables.

Understanding our customers’ requirements and delivering products to meet these needs has been critical to Iconasys’ success. We aim to continually improve our product offerings to fill the needs of our under served target market – businesses who require high quality and high volume in house photography. Iconasys is at the forefront of digital imaging technology. Iconasys is committed to providing customers the highest quality, most innovative offering available in today’s market. Questions? Contact Us to find out more.

“Whatever I bought had to be simple and create professional results. To my amazement, within 15 minutes of installing software and connecting turntable, I was able to get my first 360 Product View – it worked seamlessly. Easy to setup, easy to use and with fantastic results. Even for a guy who had ZERO prior experience.”
iconasys customer quote: Blue
Mark Lipp
CEO, Co-sulting

Meet the Iconasys Team

Michael Atman: Iconasys CEO

Michael Atman


After graduating with a Marketing Degree in 2006, Michael headed south from his home country of Canada to seek opportunity and sunshine in Southern California. Shortly after, Michael landed a Business Development position with a tech start up where he and his team built it into a multi-million dollar business. While working full time, Michael was able to obtain an MBA with a concentration in International Business. In 2013, Michael decided it was time to move on and take the leap into entrepreneurship. His idea formed into what Iconasys is today – a tightly knit team with a mutual passion for innovation in digital imaging. When Michael is not working, he can often be found laying at the beach, surfing or hacking it up on the golf course. Michael credits the success of Iconasys to his brilliant, hardworking team.

Darian Muresan: Iconasys CTO

D. Darian Muresan, Ph.D.


Darian has 25 years of relevant technology and domain knowledge in multi-dimensional signal processing, software and hardware engineering. Previous work experience includes: Walker, Richer and Quinn (WRQ), Hewlet Packerd (HP), Solers, Geo-Spatial Technologies Inc. (GSTI), Science Applications International Corporation (SAIC), Van Gogh Imaging (VGI), Leidos, Geospatial Intelligence and Analysis (GIA) and Digital Multi-Media Design (DMMD). Highlights include: principal investigator (PI) for several light detection and ranging (LiDAR)-based research and development programs focused on streaming LiDAR and processing Geiger mode LiDAR;  developer of XRay image processing algorithms for a Food and Drug Administration (FDA) approved medical software suite; and holder of several image processing patents, including a patent for the development of a “Process and System for Three-Dimensional Urban Modeling” (Patent No. 7,752,483 B1, July 2010), which was developed under Defense Advanced Research Projects Agency’s (DARPA’s) Exploitation of 3D Data (E3D/3DF) and UrbanScape programs.  At Iconasys, Darian manages the software and hardware development and is a key contributor to Iconasys’ image processing algorithms.  Darian has undergraduate degrees in Electrical Engineering and Mathematics from University of Washington (Seattle, WA.); and a Masters and Ph.D. degree in Electrical and Computer Engineering from Cornell University (Ithaca, NY.).  In his spare time Darian is an avid runner and when opportunity arises he enjoys playing soccer, rollerblading, biking, diving and dancing.

Doug Lynch: Iconasys Advisory Board

Doug Lynch

Advisory Board

As the Executive Director of the Goleta Entrepreneurial Magnet in Santa Barbara, CA, Doug brings knowledge and start up expertise to the Iconasys team. Doug, who holds an MBA from Perperdine’s Graziadio School of Business joins the team as a well-established entrepreneur himself. In 2000, Doug co-founded The Reach Group – a specialist in the implementation of Performance Optimization programs for the upstream oil and gas industry. After 10 years, The Reach Group had formed in to a business pulling in multi-millions of dollars in revenue. What seemed to be a never ending travel schedule eventually led Doug to decide it was time to step back from The Reach Group and focus on something closer to home. This led to the creation of the LYNCH Group where Doug and his team now provide consulting for multiple small businesses in Southern California. Doug resides in beautiful Santa Barbara, CA and when he doesn’t have his hands full with the Goleta Entrepreneurial Magnet and The LYNCH Group, he can be found spending time with his wife Lorri, sons Shaun and Brendan and his two Bernese Mountain Dog Briar. Doug is also an avid triathlete who competes worldwide in IronMan races.

Bob Sinclair: Iconasys Advisory Board

Bob Sinclair

Advisory Board

Bob joins the Iconasys Advisory Board with over 35 years of experience in sales, executive sales management and operations. Bob, a Southern California native, who earned an MBA from Pepperdine’s Graziadio School of Business, provides advice and well-rounded expertise to the Iconasys team. He made the leap to high-tech in the early nineties, when he joined SimpleTech, Inc. (STEC), a data storage hardware manufacturing company. During his 10+ years with SimpleTech, he held various positions in executive sales, sales operations, and general operations. Upon leaving SimpleTech, Bob was an early investor and a member of the start-up team of SiliconSystems, Inc., a solid-state storage provider; selling exclusively to the Enterprise OEM market. After seeing SiliconSystems, Inc. through the start-up phase, he joined a network security software provider, PivX Solutions, Inc., as its VP of International Sales. Bob resides in beautiful Newport Beach, CA and can be found spending time with his wife Robin, their Son’s, daughters-in-law and grandkids. And, of course, their dog Millie. Bob is an avid beach/ocean lover, who still shreds pretty hard on his SUP and longboard.

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