How it Works: Shutter Stream 360 Product Photography Software

The Fastest, Easiest & Most Complete 360 Product Photography Software

Shutter Stream 360 Product Photography Software is designed to make 360 product photography workflows fast, simple and efficient for users of any skill level. Users simply connect a compatible camera (software specs) to the computer (Mac/Windows) and will be able to control the entire 360 product photography workflow through a single, stand-alone application. Shutter Stream 360 integrates image composition and capture through mouse clicks (includes manual and automated 360 image capture) and as images are captured they are instantly uploaded to the program for viewing, editing and processing (view all 360 Software Features).

Shutter Stream 360 Product Photography Software

When using Shutter Stream 360 Product Photography Software, users  can expect to compose, capture , edit, process and output a web ready 360 Product View in ~5 minutes. The Software is designed to work with all lighting and a variety of different turntable options. Shutter Stream 360 is not only the most advanced and professional 360 product photography software, it is also the easiest and can be used by users of any skill level to create high quality 360 product photography (view 360 Product Photography Example Gallery).

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Shutter Stream 360 Product Photography Software Workflow Videos

Using an Iconasys Computer Controlled Turntable

Using a Manual Photography Turntable

Using a Motorized Photography Turntable

Using a Shutter Release Photography Turntable

Iconasys offers professional yet affordable 360 photography turntables. These are available in multiple sizes and configurations, our software controlled turntables automate 360 image capture in a turn, stop, snap workflow – allowing users to create professional grade 360 product views in just minutes.

Click on tab below to learn more about the Software Automated Workflow specific to the imaging category.

Shutter Stream 360 Product Photography Software Workflow

360 Product Photography Software workflow steps are highlighted as follows. Shutter Stream 360 software provides advanced features and functionality at each step that can further help streamline and aid in the 360 photography creation process (see ‘Shutter Stream 360 Software Features Page’ for additional info):

360 Product Photography Software: Live View

 Step 1: Enable Live View and Place Object

Live View will stream a large real-time preview of the cameras view onto the monitor screen. It is important to visually place the object as close to the center of the turntable as possible.

Step 2: Pre-Rotate Turntable

Users will want to pre-rotate their turntable and while doing so, watch on the monitor screen to ensure object is spinning on axis, in the center of the turntable. By being able to watch on the monitor screen from the cameras perspective, it provides real-time feedback as to object positioning prior to entering the 360 capture workflow. 360 Live View mode also supports grid markers and a centering tool to help users with centering objects.

Step 3: Pre-Crop Subject (optional)

Users will next enable the Crop tool then click and drag over the object in the Live View Window using the mouse. This will allow users to define the area of the frame to be shot. After crop has been defined, pre-rotate the turntable to ensure the object doesn’t fall outside the crop markers. If it does, simply adjust the crop markers accordingly. Crop can be defined in free-form, custom ratio (ex. 9 x 5) or as a perfect square.

Step 4: Adjust Camera Settings

Users can make changes to camera settings through mouse clicks while in the software to adjust for exposure. As camera settings are changed, the Live View window will adjust in real time to simulate exact exposure (*when using a camera that supports exposure simulation).

360 Product Photography Software: Camera Control
360 Product Photography Software: Focal Point Adjustment

Step 5: Adjust & Set Fixed Focal Point

Users have the ability to manually adjust their focal point through mouse clicks within the Shutter Stream 360 Product Photography Software. This can be done while viewing close up at 1:1. After a focal point has been set, this will remain Fixed from shot to shot to ensure for a consistent focal point used during the entire 360 image capture.

 Step 6: Capture a 360 Product Image Set

Shutter Stream 36o includes 4 different turntable shooting options in which the software can automate 360 image capture. These include:

  • Iconasys USB Turntable (watch video) – Automated image capture – synchronizing camera snap with turntable movement in a turn, stop, snap workflow
  • Manual Photography Turntable (watch video) – Automated image capture (user define number of frames and to capture every X second) in which user will simply position turntable after each camera capture. Or Manual Capture – Click the ‘Snap’ button in the software when ready to capture each angle
  • Continuous Turntable (watch video) (consistent spin motorized turntable) – User defines the spin duration of their turntable and the frequency of capture (ex. turntable takes 60 seconds to spin one complete 360 – this will be entered as duration, then for example, if user wants to shoot 30 frames, user will define to capture an image every 2 seconds).
  • Shutter Release Turntable (watch video) – Turntables with a Shutter Release port can be used with Shutter Stream 360 to streamline the workflow. Users define the number of stops per 360 on the table, then as the turntable triggers the camera capture at each angle, images will be uploaded into Shutter Stream 360.
360 Product Photography Software: Image Editing

 Step 7: Batch Image Editing

Users can select the entire set of images captured from the Thumbnail Viewing Gallery and enter into the editing area. In here, users have access to a variety of editing tools that include color correction & adjustments, image enhancement, manual, 360 product photography background removal (to transparent or pure white) and other tools. Editing changes can be applied to a single image or the entire image set in a batch process. Editing profiles can be created and saved and also instantly applied to images during the capture process.

Step 8: Output 360 Product Image Set 

Using either the Batch or Dynamic Save tool, users will rename the 360 product image set, which will be automatically be named in sequential order with a user defined suffix (ex. Filename-01, Filename-02, Filename-03 etc…). Users can also chose to resize images to a specific pixel width or height, chose a specific output resolution and define image format (JPG, TIFF, PNG, RAW) for the 360 image set.


Step 9: Create & Output 360 Product View 

Using the integrated 360 Product View Creator widget, users can compose the set of individual frames into an interactive 360 product view that can be easily embedded into any website. 360 product view output are fully customizable, include user interactivity (click and drag mouse control & deep zoom) and available in 4 different output options (view 360 product photography examples). Alternatively, users can choose to work with any 3rd party 360 image hosting provider, 360 image creation software or 360 web plugin (revert to step 8 – output 360 image set).

360 Product Photography Software: 360 Product View Output

Shutter Stream 360 Software: 360 Product View Composition

Shutter Stream 360 Software includes the all features and functionality included in our 360 Product View Creator Software. This application links directly to the Shutter Stream 360 Software and will allow users to create web-ready, interactive 360 product views from 360 product image sets. Below discusses the workflow for composing 360 Product Views.

360 Product Photography Software: 360 Product View Output

 Step 1: Import 360 Product Image Set

Users will first import a 360 product image set into the software. This can either be from a sequence shot using the 360 Product Photography Capture mode or from a 360 product video extraction.

The image set can be from 1 up to 10,000 individual frames and can be in either JPG or PNG format. The images will import in order of filename however can be sorted using other methods (using the RegEX feature if need be). After images have been imported they will be automatically populated to create the 360 degree product view – of which will be shown in the 360 view preview window.

Step 2: Customize 360 Product View

The next step in the process is to start with customizing the 360 degree product view. Note, any customizations made will be retained in the software so they can be easily used/replicated when creating 360 product views in the future. Buttons are available in 9 different colors/styles and users can also upload their own buttons into the software (we provide a button design template in which you can customize).

In this example, we will first start with customizing the Player UI. That is the button style, color, button position and which buttons to include or omit. We will choose the black player button option and include all buttons in the output. For button location we will adjust these: Play/Pause and Zoom buttons in bottom left corner, Left and right arrows in bottom right corner and the Full Screen button in top right corner.

Step 3: Customization Continued

If required, users can further customize their 360 product views. Additional functionality includes:

  • Player Control: Includes zoom level, click and drag direction (ideal for counter clockwise 360 spins), click and drag sensitivity (for both horizontal and vertical movements (vertical in the case of multi-row 360/3D product views) and the option to enable mouse wheel zooming.
  • Player Rotation Options: Users have the ability to define how the 360 degree product will play. Options include:
    • Continuous Auto Play: Sets the 360 view in continuous spin until user interacts with the 360 view – then will stop). Users click and drag using mouse, adjust frame by frame using left and right arrows and  start auto play again by clicking the Play button.
  • Rotate Just Once: Upon loading, the 360 view will complete one full 360 rotation then stop. Viewer can then interact with the file (click and drag mouse control), adjust frame by frame (with left/right arrow options) and/or click Play button to complete another full 360 rotation.
  • Start Rotation in Reverse Direction: This can be used with any rotation type and will simply reverse the 360 spin direction (ex. from clockwise to counter clockwise).
  • Bounce Rotation: Commonly used for 180-degree product views, this option will reverse the rotation after showing the last frame in the images set (ex. bounce back and forth in clockwise then counter clockwise manner).
  • Video Bitrate: Adjust quality of Interactive MP4 and Standard MP4 Video output.

Users will also have the ability to add:

  • Google Analytics® Tracking: Insert Google Analytics tracking code into the 360 output to measure the effetivness of 360 product views (ex. measure click rate on 360 product views and effectiveness on increasing conversion rates)
  • Watermark: Add your own custom logo or watermark to the 360 product view for further branding and security. Simply upload a PNG image, choose location on the 360 view and it will apply it to the 360 product view output. A hyperlink can also be added to the watermark.

 Step 4: Adding Hotspots

Now that the 360 product view player style, features and functionality has been customized, users have the ability to add Hotspots to their 360 degree product views. Hotspots add an additional level of functionality to further enhance visual communication. Hotspots can be added to a single or set of frames and is very straight forward using the built in Hotspot Editor. Hotspot options include:

  • Image Hotspot: ex. 360 view of a shoe, add hotspot on top and bottom of shoe that link to a single image of a top down and sole view)
  • Text Hotspot: ex. add additional text information that will be displayed when viewer clicks on hotpot)
  • Hyperlink to Video Hotspot: ex. link a hotspot to a hosted video link that discusses the product)
  • Hyperlink to URL Hotspot: ex. link to a buy now page)
  • Custom JavaScript Hotspot: ex. call a custom javascript function)

 Step 5: 360 Degree Product View Output

Now that you have completed customization of your 360 degree product view, it is ready to be output. Output options include:

  • 360 View Output Format:
    • Interactive HTML5
    • Interactive MP4
    • 360 Animated GIF
    • Standard MP4 Video
  • Output Location
    • Output locally: output the 360 product view locally to a local or networked folder or to a file sharing service (ex. Dropbox). The local output can then be shared and/or uploaded directly to your own server for hosting and embedding into your website.
    • Output to the Iconasys Stream Server: Upload your 360 product views directly to the Iconasys Stream server. 360 views sent to the Iconasys server are instantly hosted within seconds and users will recieve a link to the hosted 360 view that can easily be embedded directly into your website and/or shared amongst clients and customers.
    • Output both locally and to the Iconasys Stream Server

Still Product Photography Software Workflow

In addition to the automated 360 Product Photography workflows, Shutter Stream 360 Software will also prove to be a great tool for in-house still product photography requirements. Still imaging functionality, features and workflows are similar to 360 shooting and are designed to streamline and enhance workflow efficiencies for users of any photography skill level. Users can expect to create web and catalog ready images with pure white or transparent backgrounds fast and efficiently. Below discusses workflow steps:

Product Photography Workflow: Step 1

 Step 1: Enable Live View

By clicking the ’Live View’ button in the program, the user is able to view, in real-time, what the camera sees. The user will place their object in front of the camera and position to desired shooting angle/location.

Additional tools available while in Live View mode include:

A. Live View Grid Markers – Designed to aid with product positioning and framing
B. Image Overlay Tool – Designed to help users replicate consistent shooting angles
C. Rotate – Designed to adjust Live View orientation 90, 180 or 270-degrees

Step 2: Compose Image

Next, the user can adjust camera settings (through mouse clicks) to ensure for optimal exposure. Camera setting adjustments include exposure adjustments (ex. Aperture, Shutter Speed, White Balance, ISO, etc.) as well as the ability to adjust and set focal points through mouse clicks. As camera settings changes are made, the ‘Live View’ simulates the image exposure in real time so users are able to see the image exposure  before its even snapped (*requires a camera with exposure simulation). Users are able to save multiple ‘Camera Settings Profiles’ which are stored and can later be accessed to help with imaging consistencies

Step 3: Pre-Crop

After adjusting exposure, the user will define a ‘Pre-Crop’ around their subject. Crop can be defined in free-form, at a custom ratio (ex. 8 x 5) or at a perfect square. Users can also save multiple ‘Crop Profiles’ which are stored in the software and can be later used to help with imaging consistencies.

Product Photography Workflow: Step 2
Product Photography Workflow: Step 3

Step 4: Capture

When ready to capture the product image, click the ‘Snap’ button inside the program. Immediately after Capture, the image will be uploaded into the software for viewing, editing processing and output. The user can capture additional views of the product (if required) – camera settings & crop markers can be retained from shot to shot.

Users who require focus stacking can choose to use the Focus Stacking capture method which will automate the Focus Stacking image capture and processing workflow (Focus Stacking plugin is an optional purchase).

For users looking to further streamline workflows, pre-defined edits, processing and output can be applied immediately after capture.

 Step 5: Editing & Background Removal

After capturing a single or set of images, users have the ability to edit images using a variety of tools included in the editing suite.  Included is a variety of editing tools that include color correction & adjustments, image enhancement, manual and automated background removal (to transparent or pure white) and other tools. Editing changes can be applied to a single image or the entire image set in a batch process. 

To further enhance workflows, users have the option to create and save ‘Editing Profiles’ that can be accessed and applied to other image(s) or instantly applied to images during the capture process.

Learn more about the Product Photography Background Removal Tools

Product Photography Workflow: Step 4
Product Photography Workflow: Step 6

 Step 6: Image Output

The last step in the process is to output image(s). Included in the Shutter Stream Product Photography Software is batch editing tools that automate standard image output processes. Users will define the save to location to a local, networked, cloud connected folder (ex. Dropbox) and/or FTP site. Users can also define naming and a suffix to be used for naming (if saving multiple images), image format (JPG, PNG, TIFF, RAW), resolution (DPI), size (pixels),  and the option to add a watermark. Users can also select to output multiple image sets with different properties depending on their usage (ex. amazon images at 1500 pixels wide and website images at 1000 pixels wide). The batch saving process is done using a single click and users have the ability to save multiple ‘Save Profiles’.

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