360 Product Photography
What if we told you creating 360 Degree Product Photography in-house could be fast, easy & affordable?
360 Product Photography is an advanced form of product photography that is used to better visually communicate products online. It involves capturing a 360 product image set then ‘stitching’ the images together into an interactive 360 product animation that allows people to rotate and zoom to inspect product details from every angle.
Iconasys 360 Product Photography Equipment, Turntables & Software are trusted by some the world’s largest brands, retailers, professional photographers along with over 7,000 small to medium size businesses worldwide. We not only offer the most comprehensive and professional solutions for creating 360 product photography, but also the fastest, easiest and best value solutions. Iconasys 360 Product Photography Software, Turntables and Light Box’s are designed for users of any skill level to create high-quality, web-ready 360 product views.
No matter what your requirements, budget, skill or expertise, Iconasys has 360 Product Photography Tools that is sure to fit your needs
Industry Leading 360 Degree Product Photography Solutions Trusted by:
360 Product Photography Overview
Introduction to 360 Degree Product Photography?
Creating 360 degree product photography involves capturing a set of still images as an object rotates over a 360-degree plane. Images are captured at even and precise rotation intervals (ex. one capture every 10-degrees to create a 360 product image set of 36 frames) and the resulting 360 product image set is composed into a 360 product spin file that can be used in product display online. Typically, 360 product spins support interactivity (click-and-drag, deep zoom) – providing customers the ability to rotate, view and inspect the product virtually from any angle. The more frames captured in the 360 image set, the more fluid the 360 product rotation will be.
Why Should I Offer 360 Product Photos on my Website?
360° Product Photography is one of the fastest growing trends in digital commerce. We have seen thousands of brands and retailers implement these as well as leading marketplaces such as Amazon and Walmart.com encourage sellers to provide a 360 view for their product listings. Studies have highlighted the benefits of using 360 product views to compliment product listings and online sales efforts with the general consensus being:
- Increased Conversion Rates: Images sell products online. 360 product photography is a better form of product image as it provides more visual feedback. Brands & retailers experience increased conversion rates after implementing 360 product photography (in some cases by up to 45%)
- Decreased Product Returns: Buyers are able to see, virtually touch and inspect an object from any angle. This helps to ensure customers know exactly what they are getting before making a purchase thus, reducing return rates
- Brand Recognition: Online sellers are constantly searching for ways to enhance the online shopping experience. 360 product views bridge the gap between virtual and reality and will encourage higher brand recognition and repeat customers.
- …and ultimately, Increased Profits (learn more about The Value of 360 Product Photography)
According to a Big Commerce Study, 78% of online shoppers want photographs to bring products to life. With 360 product photography, virtual merges with reality and gives the customer a chance to interact with the product. In addition to the benefits eCommerce and Online Sellers receive, we have also seen a strong demand for 360 degree product photography in business communication (product design & development), quality control and presentations. The underlying concept: The more effectively businesses are able to visually communicate products in the online space, the better. 360 Product Photography will help you do just that.
Shooting 360 Product Photography using Shutter Stream 360 Software and an Iconasys 360 Photography Turntable is the easiest, fastest and most efficient way to create high-quality, web-ready 360 product photography in house. Check out our Live 360 Product Photography Workflow video
Do-it-Yourself 360 Product Photography Tools from Iconasys
Iconasys has emerged as a leading provider of 360 Product Photography Software, 360 Photography Turntables, Light Box’s and Lighting solutions by delivering the most professional, advanced and user friendly solutions in the industry. The Iconasys 360 Product Photography product range includes:
Shutter Stream 360 Product Photography Software – A complete turnkey 360 degree product photography software that integrates with a compatible camera to automate the entire 360 imaging workflow. Shutter Stream 360 includes camera control, 360 automated capture for use with 4 different photography turntable types (manual, motorized, shutter release and Iconasys computer controlled photography turntables), batch image editing, processing and still image (JPG, TIFF, PNG, RAW) + 360 product view output (interactive HTML5, GIF, Interactive MP4, standard MP4 video) tools..
- Shutter Stream 360 Product Photography + Video Software – This Software includes all Shutter Stream 360 Software features and functionality including camera control, automated 360° product image capture, 360 batch image editing etc. Adds video functionality including 360° product video capture tools and 360 product video frame extraction + downsampling + convert to 360 product view.
- 360 Product View Creator Software – Designed for users who already have a means of capturing and editing a set of 360 product images, the 360 Product View Creator Software will compose a 360 product image set (JPG or PNG format) in to web-ready 360 product view in just seconds. 360 View’s are completely customizable and output options include interactive HTML5, GIF, Interactive MP4 and standard MP4 video format.
Shutter Stream 360 Captureless Software – Designed for users who already have a means of capturing a 360 product image set. Shutter Stream 360 Captureless is a complete 360 product image editing and output application. The user friendly interface and powerful batch image editing tools makes creating 360 product photography editing simple, fast and efficient for users of any skill level. Output includes 360 product image sets (JPG, TIFF, PNG) and completely customizable 360 product views images in interactive HTML5, GIF, Interactive MP4 and standard MP4 video format.
Available in 7 models, the Iconasys line of 360 Degree Photography Turntables offer unparalleled precision (up to 0.03-degrees), allow for up to 10X more frames/360 than our closest competitor, support vibration free rotation, variable speed control, and are the fastest on the market (shoot 36 frames in ~ 1 minute). Iconasys Turntables are computer controlled via either:
- Iconasys 360 Photography Turntable Controller Software: Work with any camera and automate 360 product image capture through Shutter Release (connect camera to turntable via shutter release cable). The 360 Turntable Controller Software can also be used in conjunction with other 3rd party photography applications such as Capture One or Adobe Lightroom to streamline 360 Product Photo workflows.
- Shutter Stream 360 Product Photography + Video Software: Integrates camera and turntable control to automate the 360 product photography image capture workflow in a turn, stop, snap workflow. Included software also includes a variety of image composition, capture, editing, processing and still image (JPG, TIFF, PNG, RAW) + 360 product view output (HTML5, GIF, Interactive MP4, standard MP4 video) tools. Also includes automated 360 product video creation tools.
Iconasys Silver Series Photography Turntables
Platform Diameter: 4″
(use with platform up to 9″ (23cm))
Weight Capacity: 1.5 lbs (0.7 kg)
Accuracy: 0.05 degrees
Shoot up to 6,400 frames/360
Platform Diameters: 12″ & 16″
(use with platform up to 24″ (61cm))
Weight Capacity: 25 lbs (11.3 kg)
Accuracy: 0.04 degrees
Shoot up to 8,520 frames/360
Platform Diameter: 18″ & 22″
(use with platform up to 24″ (61cm))
Weight Capacity: 40 lbs (18.1 kg)
Accuracy: 0.03 degrees
Shoot up to 11,250 frames/360
Platform Diameter: 20″ & 24″
(use with platform up to 48″ (122cm))
Weight Capacity: 75 lbs (34 kg)
Accuracy: 0.03 degrees
Shoot up to 11,250 frames/360
Iconasys Platinum Series Photography Turntables
Platform Diameter: 22″ (56cm)
(use with platform up to 72″ (182cm))
Weight Capacity: 300 lbs (136 kg)
Accuracy: 0.03 degrees
Shoot up to 13,062 frames/360
Platform Diameter: 22″ (56cm)
(use with platform up to 72″ (182cm))
Weight Capacity: 500 lbs (227 kg)
Accuracy: 0.03 degrees
Shoot up to 11,200 frames/360
Platform Diameter: 48″ (120 cm)
(use with larger platforms)
Weight Capacity: 1,660 lbs (750 kg)
Accuracy: 0.07 degrees
Shoot up to 5,100 frames/360
The LumiCube 360 Photography Light Box includes built-in, ultra-bright LED’s that are dimmable , color adjustable, High CRI (97+) and can be independently adjusted (bottom, back, top left and top right lights). The Light Box also includes a built in transparent 360 Photography Turntable that is used for automating product positioning in still imaging and/or creating 360 Product Photography and 360 Product Videos. When using the LumiCube 360 Product Photography Light Box, users of any skill level can expect to easily and efficiently create professional quality results!
Dimensions: 13.8 x 17.75 x 16.25″ (35 x 45 x 41.3cm)
Max Object Shooting Size:
Front Door Shots: 9 x 9 x 9″
Top Down Shots: 10 x 10″
360 Images + Videos: 7 x 7 x 9″
Hanging Items: 9 x 9 x 8″
Learn more about 360 Product Photography in your Industry
Iconasys Product Photography Automation tools are trusted by thousands of customers globally and used in a variety of Industries – from small itsms like diamonds to large objects such as apparel, automobiles and heavy machinery. Learn more about Iconasys photography solutions for your industry.
Click here for the complete still & 360 product photography by Industry list
Learn more about 360 Product Photography for your Application
Iconasys Product Photography Automation tools can be used for a variety of applications. While eCommerce and related industries are our most popular, we see many uses outside of internet retail that require high product photography such as internal business communication, manufacturing, archival and more. Learn more about Iconasys photography solutions for your unique application.
Click here for the complete still & 360 product photography by Application list