eCommerce Product Photography
eCommerce Product Photography
There is no doubt product photography is an important consideration for the eCommerce business. In a recent study from R.R Donnely, 93% of customers consider visual appearance the most important factor when shopping online. It is no longer enough to provide a single product image in your eCommerce listing. And if you are solely relying on vendors for your product images, it’s time to reconsider. Providing unique high quality product images and multiple views of each product has its benefits. The last thing you want to have your customer to do is bounce from your site to another because of lack of visual imagery. If this is the case, chances are you have lost the sale.
In addition to still product photography, 360 spin photography is one of the hottest trends in eCommerce imaging and is a sure way to enhance product listing and ultimately increase online conversion rates.
Trusted by thousands of leading brands & retailers including:
Still eCommerce Product Photography
Does any of this sounds familiar?
- In-house product photography is taking too much time and/or costing us too much money
- I am not sure how to create a good quality image
- Outsourcing to a professional is much too costly
We’ve heard it all before and we hace developed solutions that can help you. Seriously! Iconasys product photography tools are specifically designed to alleviate time and effort spent shooting, editing and processing product images to meet your website guidelines.
Product Photography Software: Shutter Stream lends an innovative approach to eCommerce product photography by integrating every aspect of the photography workflow into a single standalone application. The program is designed for users of any skill level and is trusted by thousands of business around the world who require professional grade images. Customers can expect to significantly enhance photography workflows through software automation – we often hear the software pays for itself in time/money savings in just a couple months. In addition to the workflow benefits, Shutter Stream will also prove to be a tool that enables users to shoot better quality images, regardless of experience!
Iconasys LED Product Photography Studios & Packages: Our LED Product Photography Lighting Solutions have taken the guesswork out of high quality imaging by eliminates lighting variables. The lighting includes high CRI LED bulbs that will ensure color accurate results. Evenly lit LED’s are perfectly diffused in the panels to ensure for a soft and consistent light when shooting still or 360 product views. By shooting the correct result the first time, users can significantly minimize time spent in image editing and and even which edits can be made and applied in a batch process directly inside the Shutter Stream Software.
360 Spin Product Photography for eCommerce
Looking to take your eCommerce product photography to the next level? According to a recent Adobe Survey, 42% of mobile users say that a 360 product view is the visual feature that would most likely increase their likelihood of purchasing a product from a mobile device (we can assume this translates into visitors from Desktop Browsers as well). In addition, we have recently seen 360 Spin Product Photography popping up in Amazon listings (read more). It’s no wonder this is one of the hottest eCommerce imaging trends with benefits of increased conversion rates, customer satisfaction, customer retention, on page visit duration and decrease product returns.
Iconasys has emerged as an industry leader in the 360 photography space by delivering the easiest, fastest, and hands down the most professional tools. If you are looking to get started with 360 Spin Product Photography, look no further, we have a wide variety of solutions that are sure to fit your requirements and most importantly your budget!
360 Product Photography Software: Iconasys has not only developed the most professional applications, but also the most robust. Our turnkey 360 Spin Product Photography Software (includes automated 360 image capture, batch image editing, and 360 view creation) includes 4 automated turntable shooting modes, auto image upload, batch 360 image set editing, processing and output in both still image set and web-ready 360 product spins in 4 different formats! We also offer additional 360 Spin Photography Software options, our Shutter Stream 360 Captureless Software – designed for batch editing, processing and creation of 360 image sets and our stand alone 360 Product View Creator designed for 360 image composition (import a set of images in to create a web-ready 360 product view).
360 Product Photography Turntables: Iconasys offers a wide variety of 360 Product Photography Turntables that are designed to make 360 Spin Product Photography for eCommerce fast, easy and efficient for users of any skill level. Our photography turntables are software controlled and allow users to define frame count (we typically suggest 24-36 frames/360 rotation). Image capture is completely automated via software commands and will execute in a turn, stop, snap workflow. As images are captured, they are uploaded into the software where users can auto, individually or batch edit the entire set in a single click using the included image editing suite. After the image set has been edited and processed, users can then export the individual frames (JPG, TIFF, PNG or RAW format) and/or in a web-ready 360 product view (in interactive HTML5 and MP4 and/or 360 animated GIF or standard MP4 movie).
With an Iconasys photography turntable and software solution, users can expect to create web-ready 360 spin product photography in just minutes! Learn more.
Additional info on Iconasys eCommerce Product Photography Solutions
Shutter Stream will Increase eCommerce Product Photography Efficiencies
Online retailers can afford to offer a wider array of product assortments due to the low cost of merchandising in eCommerce. Shelf space is virtually free with the average product page taking up less that 1 MB of space. Of course, to put these product on sale, you need to provide customers visual representation of what you are selling – this is done effectively through high quality product images with views from multiple angles OR through 360 product photography. The drawback is the time, effort and cost typically associated with taking and editing product photography.
Iconasys solutions are a guaranteed way to increase eCommerce product photography workflow efficiencies. On average, it takes about 5-7 minutes to compose, capture, edit and process a web ready image. Shutter Stream is a single, stand alone application that integrates every aspect of the product photography workflow (taking pictures, uploading, sorting, editing, resizing, renaming and output). On average a customer can expect to shoot 4 different angles of a single product, then edit, resize, rename and output in less than a minute. 360 product photography with 20 images and a manual photography turntable is a process that will take <5 minutes to create and output a high quality web-ready result.
If your business has an ongoing need for eCommerce product photography, Shutter Stream is an investment that will pay for itself through product photography workflow efficiencies (saving time and money).
How Unique eCommerce Photography Will Help Improve SEO?
It is no longer enough to settle on product images provided by a vendor. Vendors typically provide only a single image, one that is inconsistent with the images provided by other vendor’s. Providing customers additional views will increase consumer confidence when purchasing online and will lead to increased conversion rates. Last, unique product images will increase SEO value for your site and will further differentiate your store from your competitors.
Outsourcing eCommerce Product Photography vs. Shooting In-House
Although outsourcing to a professional photographer will almost always guarantee professional product images, the costs associated with it are often overwhelming. In addition, this cost is often recurring as new product lines and introduced and seasonal inventory turns over. Take control of photography in-house and shoot at your own discretion, on your own timeline and shoot as many images/product views as required. Iconasys eCommerce product photography solutions enable users of any skill level to create high-quality still and 360 spin photography fast and efficiently.
360 Spin Photography in eCommerce
The benefits of 360 spin photography in eCommerce will easily outweigh the costs associated.We often hear retailers are able to increase conversion rates, increase time spent on page, increase customer retention and repeat purchasers while decreasing bounce rates and product returns. Iconasys 360 Spin Photography Tools are a one time purchase that will allow users to create infinite 360 spin product photography for life.