360 Product Video

360 Product Video Solutions

Did you know Iconasys 360 Product Photography Turntables are also designed to automate the creation of 360 Product Videos?

360 Product Video’s are a popular trend in the digital space for brands and retailers looking to enhance visual communication. They differ from 360 Product Photography as they are non-interactive (no click and drag mouse control/zoom) however can be more optimal for some sales channels such as Amazon and eBay and often take less time to capture. Read more about differences between 360 Product Photography vs 360 Product Video.

Iconasys 360 Product Photography Turntables are professional grade and support many features and functionality for easily and efficiently creating 360 Product Videos. These include:

  • Variable Speed Control: All 360 Turntables support 10 different rotation speeds
  • Vibration Free Control: We have eliminated vibrations in our turntable when rotating to ensure for professional grade 360 product video
  • Consistent Rotation Speed: A consistent spin rate is optimal to ensure for a smooth 360 product video
  • Software Controlled: Control turntable start/stop, rotation speed, direction via mouse clicks
  • Automated 360 Product Video Capture: Shutter Stream 360 Software synchronizes camera video record start/stop with turntable start/stop in a user defined degrees

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Create 360 Product Videos: How it Works

When using an Iconasys 360 Turntable with the Shutter Stream 360 Product Photography Software, the 360 Product Video creation process is completely automated. Workflow steps as follows:

  1. Connect Turntable and Camera via USB to the computer – then launch the software
  2. Enable Live View, this will stream a real time preview to the camera. During this step, users will adjust camera video record settings (Aperture, Shutter Speed, White Balance & ISO) to optimize exposure settings for the lighting being used
  3. Place Object on Turntable and Pre-rotate turntable to ensure for correct object positioning (during this step users will watch the real time preview on monitor to ensure object is spinning on axis in the center of the turtnable)
  4. Set Focal Point (optional) – Through mouse clicks users can view 1:1 in the real time preview, then set and fix a focal point to be used during 360 video capture (it is suggested to use a single, fixed focal point when shooting 360 Product Videos)
  5. Define Turntable Spin Rate, Spin Direction and Capture Degrees. Capture degrees is the number of degrees of video capture (ex. if you wish to capture a video with 2 full rotations, you would enter 720-degrees as the capture degrees setting)
  6. Hit Start – This will trigger video record start with turntable rotation start and after defined spin range has been captured, the video record will automatically stop.
  7. Auto Upload – After Product Video capture is complete, the video will be uploade to the computer in seconds where users can then editing and process the video (if required).  A backup of the video will also be saved to the cameras internal storage (ex. SD card). 

Users can expect to create 360 Product Videos in just seconds per product when working with an Iconasys Turntable and Shutter Stream 360 Software.

360 Product Video Turntables & Software

Looking for a professional 360 product video turntable that will yield professional quality, accurate and smooth 360 product videos in seconds? Iconasys offers a variety of turntables for creating 360 Product Videos that vary in size, functionality and weight capacity. Options include:

  • Silver Series Jewelry Turntable:
    • Platform: 4″ (10cm) Diameter (can be used with platform up to 11″ (28cm))
    • Weight Capacity: 1.5 lbs (0.7 kg)
    • Accuracy: 0.05 degrees
  • Silver Series MID Turntable:
    • Platform: 11.75″ (25cm) Diameter (can be used with platform up to 24″ (61cm))
    • Weight Capacity: 25 lbs (11.3 kg)
    • Accuracy: 0.04 degrees
  • Silver Series LRG Turntable:
    • Platform: 17.75″ (45cm) Diameter (can be used with platform up to 48″(122cm))
    • Weight Capacity: 40 lbs (18.1 kg)
    • Accuracy: 0.03 degrees
  • Platinum Series LRG Turntable:
    • Platform: 19.75″ (50cm) Diameter (can be used with platform up to 72″ (182cm))
    • Weight Capacity: 300 lbs (136 kg)
    • Accuracy: 0.03 degrees
  • Platinum Series XL Turntable:
    • Platform: 22″ (56cm) Diameter (can be used with platform up to 72″ (183cm))
    • Weight Capacity: 500 lbs (227 kg)
    • Accuracy: 0.03 degrees

Turntable Accessories include:

360 Product Video Turntable 3

360 Product Video Turntable

When shooting 360 Product Videos, Iconasys Turntables can be controlled using one of two applications. These include:

Shutter Stream 360 Product Photography Software

 

  • Shutter Stream 360 Product Photography Software: This software will integrate with a compatible camera and support 360 Product Video composition (live view + adjust camera settings), automate the 360 Product Video record by integrating record start/stop with turntable rotation start/stop and automatically pull captured videos to the computer after capture is complete. Users will also have full control over the turntable movement and functionality through Shutter Stream 360 Software.
  • Iconasys Turntable Controller Software: This software will simply allow users to control the turntable movement and functionality. If using this software, video record start/stop will have to be triggered manually or through a 3rd party camera control software.

360 Product Video Examples

Converting 360 Product Videos to 360 Product Views

Another method for creating 360 Product Photography is to extra frames from a 360 Product Video record. This functionality is currently supported in our Shutter Stream 360 Product Photography Software when its purchased with an Iconasys Photography Turntable. The workflow is fast, simple and straight forward:

  1. Connect Turntable and Camera via USB to the computer – then launch the software
  2. Enable Live View, this will stream a real time preview to the camera. During this step, users will adjust camera video record settings (Aperture, Shutter Speed, White Balance & ISO) to optimize exposure settings for the lighting being used
  3. Place Object on Turntable and Pre-rotate turntable to ensure for correct object positioning (during this step users will watch the real time preview on monitor to ensure object is spinning on axis in the center of the turtnable)
  4. Set Focal Point (optional) – Through mouse clicks users can view 1:1 in the real time preview, then set and fix a focal point to be used during 360 video capture (it is suggested to use a single, fixed focal point when shooting 360 Product Videos)
  5. Define Turntable Parameters:
    1. Spin Rate (we suggest using fastest speed)
    2. Spin Direction
    3. Capture Degrees – for this video extraction workflow, set this to 360 degree video capture)
  6. Hit Start – This will trigger video record start with turntable rotation start and after defined spin range has been captured, the video record will automatically stop.
  7. Auto Upload – After Product Video capture is complete, the video will be uploaded to the computer in seconds where users can then editing and process the video (if required).  A backup of the video will also be saved to the cameras internal storage (ex. SD card).
  8. Import the video into the Shutter Stream 360 Software during which users can define frame extraction in every Xth frame.  For instance, a turntable with a spin duration of 15 seconds per 360 revolution shot at 30 frames per second would result in a total of 450 frames (15 seconds record duration X 30 frames per second).If a user wanted to create a 360 product view with 50 frames, they would choose to extract every 9th frame (450/50 = 9).
  9. Batch Crop, Editing and Process Images using the included editing and output tools in Shutter Stream 360 Software
  10. Compose the 360 product image set into an interactive 360 product view