360 Product Spin Photography: Shoe Example
Creating 360 Product Spin Photography of Shoes and Footwear can be simple, fast and efficient regardless of photography skill level when using the right tools, software and equipment. Iconasys is a leader in the 360 imaging space providing businesses do-it-yourself tools that automat 360 product spin photography workflows. Our solutions are trusted by some of the biggest Brands including New Balance, Nike, Adidas and Asics and Retailers including Macy’s, Amazon and Walmart and are affordable for businesses of any size looking to get started with 360 product spin photography. Applications for 360 Shoe Photography include eCommerce, Social Media, Quality Control, Cataloging and Product Development/Internal Business Communication. Learn more about how we created this 360 Shoe Photography example.
360 Product Spin Photography Specs
Total Process Time to Create 360 360 Shoe Photography: ~10 minutes
Frame Count: 36 frames/360 rotation (a single capture every 10 degrees)
Zoom Level: No zoom included in this example
Lighting Used: Iconasys LED Studio Lighting Kit (4 Light Kit)
Turntable Used: Silver MID 360 Photography Turntable
Software Used: Shutter Stream 360 Product Photography + Video Software
Accessory Used: 360 Photography Turntable Hanging Kit
Camera/Lens Used: Canon EOS M50 with Canon 22mm EF M Lens
How did we Shoot this 360 Product Spin Photography Shoe Example
This 360 product spin photography example of a shoe went beyond the traditional method of placing an object on the turntable. In an effort to communicate the sole of the shoe, we decided to suspend it and angle it at a 45-degree angle using the 360 Photography Turntable Hanging Kit and Fishing Line. The fishing line was looped around the hanging kit plate to hang the shoe (fishing lines at different lengths to achieve the toe of the shoe angled down). We used a pair of sawhorses and a wood platform with a center hole drilled out to mount the Silver MID 360 Photography Turntable in an upside down position. We then connected the 360 Product Photography Hanging Kit to the turntable stem from the underside of the platform.
The lighting we used with the 4 LED Studio Lighting Kit – which we were able to set up as high key lighting, with two lights placed behind the shoe pointing at the background to blow it out (to make it easier to achieve a white background). The other two lights in the lit were placed on the floor on the left and right of the camera, positioned to concentrate the light at the shoe.
The 360 shoe photography was automated via the Shutter Stream 360 Product Photography + Video Software. The software allowed us to adjust camera settings to achieve correct exposure, set a fixed focal point, pre-crop the frame, pre-rotate the turntable to ensure centered shoe positioning, set number of frames per 360 then automate the 360 shoe photography capture workflow. After image capture, we used the editing tools within Shutter Stream 360 software to edit, process and create the 360 product spin output.