Fashion, Apparel & Clothing Photography Solutions

Still & 360 Apparel Photography Solutions

Iconasys has emerged as the leader in Fashion, Apparel & Clothing photography solutions by delivering the professional and advanced solutions for still and 360 apparel photography that make it easy and efficient for users to create high quality images. Since initial launch, we have gained the trust of over 4,000 customers globally including some of the largest brands (Nike, Adidas), retailers (Wal-Mart, Amazon, Macy’s) and professional photographers. Our solutions are tried and tested in the most stringent high production environments and used by those who require the highest image quality. We have no doubt our solutions will meet your apparel photography requirements.

Iconasys offers a wide-range of solutions for Fashion, Apparel & Clothing Photography that include stand-alone still & 360 Apparel Photography Software, Professional Grade Lighting Solutions and 360 Product Photography Turntables that are designed for users of any skill level, from first timer to professional, and with any budget.

All purchases from Iconasys are a one time purchase (no mandatory recurring fees) that allow users to create infinite still and 360 product images for the lifetime of their business. Please contact us should you wish to speak with one of our customer success reps to learn more about how Iconasys Apparel Photography Solutions can benefit your business.

Click to learn more about how we shot the 360 Apparel Photography example to the left

Over 6,500 customers in 50 countries trust Iconasys for their Product Photography Requirements. Here are a few:



Watch Photography Software

Shutter Stream Clothing Photography Software

Shutter Stream Product Photography Software (Mac/Windows) is the perfect solution for businesses and individuals who have to photograph Fashion, Apparel & Clothing. Traditionally, Fashion, Apparel & Clothing photography workflows are fragmented and require too many steps to achieve the high quality results required. Shutter Stream introduces automated workflows at a level never achieved by any other application by integrating camera control, image composition, image capture, image editing, automated background removal, image processing and output tools into a single stand alone program (see complete list of features here). This turnkey software is designed for users of any skill level and includes an intuitive User Interface. Users can expect to increase workflow efficiencies up to 1,000% which guarantees Shutter Stream Clothing Photography Software will pay for itself simply in time savings. The program is designed for use with a long list of compatible cameras and can be used with any existing lighting set up or with a suggested Iconasys Lighting Package which will guarantee professional results with pure white backgrounds. See How it Works Videos below:

Clothing Photography: Live Model

This video communicates the workflow and process for shooting professional grade clothing photography on a Live Model using Shutter Stream Software. In just seconds users capture a set of images at multiple angles (camera settings are retained from shot to shot to ensure for consistency). As these images are captured, they are instantly uploaded into the software for viewing. Next, users can enter into the Editing area in Shutter Stream to adjust background to pure white (or remove to transparent) in a batch process. Editing tools also include exposure, color correction, adjustment and enhancement tools that can also be applied in a batch process.

*this video displays an old version of Shutter Stream Software (does not include automated background removal tools

Clothing Photography: Laying Flat

Flat down apparel photography is very common method for shooting Apparel (especially for online marketplaces like Amazon Product Photography). In this video example we had shot swim trunks and used the 34 x 34″ LumiPad LED Lighting Panel to place the trunks on, then shot with a camera tripod that had a horizontal boom arm to create a top down effect.

Communicated in this video is the ability to create Laying Flat Clothing Photography fast, efficiently and affordably. We display features such as our Image Overlay Tool (to consistently position objects), automated background removal tool (to cut product off background in a batch process) and the batch image processing and output tools.


Ghost Mannequin Photography

This video communicates clothing photography on a Mannequin and more specifically creating a ghost mannequin effect. Used in this set up is the Iconasys 4 Light LED Lighting Studio Kit and the Shutter Stream Product Photography Software. Capture is automated and uploaded directly to computer where we communicate the Magic Wand tool for removing background and the Lasso Tool for manually cutting out the mannequin arms and stand from the image.

The resulting images are high resolution with transparent backgrounds that can be output with transparent backgrounds as TIFF or PNG format or with any color background (select using Alpha Blending Options) as JPG format. The unprocessed RAW images can also be output.

Fashion, Apparel & Clothing Photography Lighting Solutions

Did you know 90% of professional quality photography comes down to the correct lighting? High quality lighting is especially important when shooting apparel photography as colors need to be as accurate as possible.

Iconasys offers a variety of studio lighting packages for Fashion, Apparel & Clothing Photography that will allow users to create professional grade images in seconds. These lights are high CRI (95+), dimmable, daylight balanced and have a life time rating of 50,000 hrs. Iconasys LED Studio Lighting can be purchased as individual lights or as pre-packaged complete studio set ups that include:

Iconasys 4 Light LED Studio Lighting Kit: : Includes 4 studio lights, softboxes, light stands, backdrop stand and 52″ wide white backdrop.

Iconasys 6 Light LED Studio Lighting Kit: Includes 6 studio lights, softboxes, light stands, backdrop stand and 108″ wide white backdrop.

Users of any skill level can expect to create professional results in seconds. With any lighting package purchase, we provide studio set up diagrams that are easily followed to create a high key lighting technique and white backgrounds. When used with Shutter Stream Product Photography Software for still imaging and/or Shutter Stream 360 Product Photography Software and an Iconasys Turntable for 360 Apparel Photography, users of any skill level can expect professional results with white backgrounds in just seconds!

360 Fashion, Apparel & Clothing Photography

Selling Apparel and Clothing online has its challenges. Often retailers are facing high return rates due to products being mis-represented or misunderstood in the online space. This can be the result of many factors including colors, features, specs, sizes and fit.

Based on feedback from current customers, 360 Clothing Photography helps bridge the gap between brick and mortar and online retail by providing customers an enhanced visual viewing experience. Through enhanced eCommerce Product Photography, apparel retailers are selling more product and decreasing product returns.

Iconasys offers a wide variety of 360 Apparel Photography solutions that cater to any company size and budget. These 360 tools include:

  • Turnkey 360 Clothing Photography Software Suite
  • Stand Alone 360 Image Creation Software
  • Manual and Computer Controlled Photography Turntables for Models or Mannequins
  • Fully Integrated 360 Photography Systems (includes Software, Turntable & Lighting)


Shutter Stream 360 Jewelry Photography Software

If you are looking to go 360, Shutter Stream 360 Product Photography Software is the perfect tool for you. Designed for users of any skill level, Shutter Stream 360 is a turnkey workflow automation software that controls important variables required for high quality 360 product photography creation. Included in the Shutter Stream 360 Photography Suite is:

  • Image Capture Automation: Designed to work with a wide array of photography turntables (including manual, motorized, shutter release and our own line of USB controlled turntables)
  • Vast Image Editing Suite: Includes image enhancement, color correction, color adjustment, background removal, image clipping  and orientation tools)
  • Batch Processing Tools: Batch Editing, Background Removal, Saving, Renaming, Resizing & Watermarking
  • Custom Profile Creation: Create and re-use Camera Setting, Image Editing and Image Output profiles.
  • 360 View Creation: Interactive (click and drag & zoom), fully customizeable, web-ready (iframe), 360 Product Views in HTML5 format. Self hosting or hosting through our cloud service.
  • 360 Video Capture: Create web-ready 360 product videos in seconds

Users can expect  capture, edit, process and output a web-ready 360 product view (HTML5 format) in just minutes  – increasing efficiencies by up to 1,000% vs. traditional workflows. See How it Works Video (using Iconasys USB Turntable) below:


“Whatever I bought had to be simple and create professional results. To my amazement, within 15 minutes of installing software and connecting turntable, I was able to get my first 360 Product View – it worked seamlessly. Easy to setup, easy to use and with fantastic results. Even for a guy who had ZERO prior experience.” – Mark Lipp –

Iconasys offers a variety of manual and computer controlled 360 Product Photography Turntables that will automate and streamline the 360 Apparel Photography Workflow. Our flagship line of computer controlled turntable can be used with the Stand Alone Turntable Controller Software to automate image capture with any camera through Shutter Release commands while our Shutter Stream 360 Software Suite controls a long list of compatible cameras to automate the entire 360 Photography Workflow including image capture, editing, processing and 360 product view creation. The complete list of Iconasys turntables can be viewed here however our most popular turntables for the Fashion and Apparel industry are:

  • 18″ Manual Turntable: Requires user to manually adjust table. Supports up to 50 lbs (ideal for most mannequins)

360 Apparel Photography Studio: Nike Hoodie Example

Create Professional 360 Apparel Videos in Seconds!

Did you know Iconasys 360 Product Photography Turntables are also perfect for shooting 360 Apparel Videos? Instead of automated turn, stop, snap, capturing XX images per 360 rotation, users can also automate 360 Video Record.

Shutter Stream 360 Software includes a video record mode that will synchronize turntable start/stop with video record/stop to automate the process. Simply place the model or mannequin on the turntable, enter into the 360 Video Record mode, define rotation span (ex. 360 degrees), rotation speed and direction then hit start. Within seconds users have a 360 Apparel Video uploaded to the computer!
Iconasys 360 Turntables are available in multiple sizes with different weight capacities and ideal for apparel on Live Models or Mannequins

Questions? Contact Us

Have questions or looking for a consultation about which Iconasys solution is best fit for your requirements? We’re here for you. Feel free to drop us an email using the contact form below or if between the hours of 8am – 4:30pm PST, give our sales team a call at 949-945-0779 (select option 2).