Walmart 360 Product Photography
Still & 360 Product Photography for Walmart
Walmart Marketplace (walmart.com) is one of the fastest growing marketplaces for eCommerce in the world and is a great sales channel for brands and retailers to further expand their reach and increase sales.
Just as many of the major online marketplaces, Walmart.com has set their own product image guidelines that detail requirements for product images in listings. These guidelines state specific naming as well as high quality, high resolution product images with pure white backgrounds – similar to Amazon eCommerce Product Photography requirements. In addition to still images, Walmart.com has introduced the ability for sellers to insert 360 product photography into their listings (inserted above the fold). 360 Product Photography is a great way for Walmart.com sellers to better communicate products visually in the digital space and has proven to increase conversion rates while decreasing product returns!
Iconasys is a leading provider of still & 360 product photography automation tools that enable users of any skill level to easily and efficiently create high quality results. If you are selling products or are looking to sell products on Walmart.com and are looking to shoot still and/or 360 product photography in-house, Iconasys has solutions that are sure to fit your requirements.
Over 6,000 customers in 50 countries trust Iconasys for their Product Photography Requirements. Here are a few:
360 Product Photography for Walmart.com
360 Product Photography is a great way for Walmart.com sellers to increase conversion rates and decrease product returns. Historically, 360 Product Photography was a painful and expensive undertaking. Iconasys revolutionized the industry by delivering professional yet affordable 360 product photography tools that automate the entire 360 workflow allowing users to create web-ready 360 product images in just minutes!
Iconasys is a leader in the 360 product photography space and is trusted by some of the biggest brands, retailers worldwide.Our 360 Product Photography tools for Walmart Marketplace sellers range in functionality and automation however never compromise the ability for users to create professional 360 product images. 360 product photography can be output as:
- 360 Product Image Set (individual frames in JPG, PNG, TIFF or RAW format) – typically what Walmart.com will require to create the 360 product view in the listing.
- 360 Product View – by composing the 360 image set into a spinning view. 360 Product Views are available in multiple different formats including:
- Interactive HTML5
- Interactive MP4
- *Animated GIF
- *Standard MP4 Video (learn more about 360 Product Videos)
360 Product Photography Solutions
Iconasys 360 software is a step above the rest. No other applications offer the functionality, ease of use, efficiencies or professionalism. Our Shutter Stream 360 Product Photography Software (includes camera control, automated 360 image capture, batch image editing, and 360 view creation) includes 4 automated turntable shooting modes, auto image upload, batch 360 image set editing, processing and output in both still image set and web-ready 360 product views in 4 different formats! We also offer additional 360 Spin Photography Software options, our Shutter Stream 360 Captureless Software – designed for batch editing, processing and creation of 360 image sets and our stand-alone 360 Product View Creator designed for 360 image composition (import a set of images in to create a web-ready 360 product view).
Iconasys offers a wide variety of 360 Photography Turntables that are designed to make 360 Product Photography for Walmart.com fast, easy and efficient for users of any skill level. Our photography turntables are software controlled and allow users to define frame count (we typically suggest 24-36 frames/360 rotation). Image capture is completely automated via software commands and will execute in a turn, stop, snap workflow. As images are captured, they are uploaded into the software where users can auto, individually or batch edit the entire set in a single click using the included image editing suite. After the image set has been edited and processed, users can then export the individual frames (JPG, TIFF, PNG or RAW format) and/or in a 360 product view (in interactive HTML5 and MP4 and/or 360 animated GIF or standard MP4 movie).
With an Iconasys photography turntable and software solution, users can expect to create web-ready 360 product photography in just minutes!
Still Product Photography for Walmart Marketplace Listings
We have seen a big push to standardize product photography in Walmart.com product listings. Walmart product photography requires consistent pure white backgrounds and images greater than 1000 pixels on either width or height. It is also suggested to use unique product images if you have opted out of using the standard stock images. And if you are already using unique product images, good for you – these will help improve sales efforts, pricing and overall listing rank.
95% of Iconasys customers utilize their photography software and/or equipment for eCommerce – which includes Walmart product photography. They use Iconasys tools to standardize and control every aspect of their product photography workflow (picture taking, upload, sorting, editing, background removal, renaming and resizing). Not only does Iconasys software controlled photography solutions increase workflow efficiencies (on average by about 800%), our tools also enable users, of any skill level, to create better quality images. Solutions overview is as follows:
Walmart Product Photography Software: Shutter Stream lends an innovative approach to Walmart product photography by integrating every aspect of the photography workflow into a single standalone application. The program is designed for users of any skill level and is trusted by thousands of business around the world who require professional grade images. Customers can expect to significantly enhance photography workflows through software automation – we often hear the software pays for itself in time/money savings in just a couple months. In addition to the workflow benefits, Shutter Stream will also prove to be a tool that enables users to shoot better quality images, regardless of experience!
Iconasys LED Product Photography Studios & Packages: Looking to create high quality, color accurate and shadow free product images with white backgrounds? Our LED Product Photography Lighting Solutions are perfect for your Walmart product photography requirements. We have taken the guesswork out of high quality imaging by eliminates lighting variables. All Iconasys lighting solutions include high CRI LED bulbs that will ensure color accurate results. Evenly lit LED’s are perfectly diffused in the panels to ensure for a soft and consistent light when shooting still or 360 product views. By shooting the correct result the first time, users can significantly minimize time spent editing and processing images. Use an Iconasys lighting product with Shutter Stream Product Photography Software to further automate workflows.
Click thumbnail below to view high-res images:
Additional info on Iconasys Product Photography Tools for Walmart
Increase Walmart Product Photography Efficiencies, Ease of Use and Quality
We understand many Walmart sellers are not professional photographers. We also understand most are operating lean businesses and do not have hours to spend on taking, editing and optimizing product photography for product listings. This is what we took into account when developing Shutter Stream Product Photography Software – to provide users, regardless of experience, an efficient way to capture, edit and process high quality results in a single, stand alone application. Shutter Stream provides all tools necessary to achieve image quality to meet Walmart image requirements and current customers have said increased efficiencies between 500 and 800% vs. their old workflows. Specific tools included in the software allow users to set up custom profiles for even further enhancing the workflow – such as the Dynamic Save Tool. Maximum image quality for users of any skill level can easily be obtained as users can control image exposure (through adjusting camera settings) and focal point adjustment directly through mouse clicks while in Live View mode. Shutter Stream is sure to provide an easy and streamlined product photography workflow that will minimize time and effort while maximizing results. All purchases include a 100% satisfaction money back guarantee.
Why Better Image Quality will Help Selling on Walmart.com
Although outsourcing to a studio will almost always guarantee professional product images, the costs associated with it are often overwhelming and doesn’t make sense for the Walmart.com seller. Take control of your product photography and shoot at your own discretion, on your own timeline and as many images as required.
Why Outsourcing Walmart Product Photography is not a Viable Option
When selling on Walmart.com, better quality product photography equals increased sales revenue/conversion rates. Often users will compare product first on price then next on product imagery. High quality product images will set the online seller apart from the competition and increase the chance of getting the sale. Shutter Stream is the perfect tool for Walmart.com product photography and is a investment that will provide guaranteed ROI. Create professional quality images in seconds – regardless of experience.