360 Footwear Photography

Iconasys is a leading provider of 360 Footwear Photography Solutions by offering the fastest, easiest most professional 360 photography tools available in the industry. Our solutions are trusted by leading brands including Nike, Adidas, Asics, New Balance as well as leading retailers including Macy’s, Amazon and Walmart. Iconasys 360 Footwear Photography Equipment and Software designed for users of any skill level and will yield high quality 360-degree shoe images in just minutes. Solutions are available piecemeal (ex. stand-alone 360 product photography software) to fully-integrated photography systems for shooting 360 footwear images that include integrated turntable, software and lighting. Applications in the footwear industry where 360 images will provide benefits include eCommerce, product design & development, quality control and cataloging.

360 Footwear Photography Example

360 Footwear Photography Specifications

Total Process Time to Create Web-ready 360 Product View: ~6 minutes

Frame Count: 48 frames/360 rotation (1 capture every 6 degrees)

Zoom Level: 1.8X zoom

Lighting UsedMedium LumiPad 360 Product Photography Lighting System

Turntable/Software UsedSilver Series MID Photography Turntable + Shutter Stream 360 Product Photography + Video  Software

Accessory Used: Medium 360 Turntable Acrylic Riser

Camera/Lens Used: Canon Rebel T5 (aka: EOS 1200D, Kiss X70) with Canon EF 50mm f/1.8 STM Lens

360 Footwear Photography Notes

We had dimmed the light on the LumiPad LED Panels (about 10% dim on back light and about 40% dim on front lights). In the Shutter Stream 360 Software we applied the following edits:

Levels – Moved right reference point to a value of 243
Sharpness – increased to 1.5
Add Frame – Added 100 pixels (RGB 255,255,255 (color white) to the bottom of the frame

These editing changes were made to all images in 1 click using ‘Apply to All’ editing feature.

Using the Silver Series MID 360 Product Photography Turntable and Medium 360 Acrylic Riser we used a rotation speed of 1 (48 image capture took ~2 minutes). We had used the still imaging portion of the software to capture an additional image of top and bottom of the shoe by tilting the shoe on its side to create a top down effect. These top and bottom views were added to the 360 view as Image Hotspots.

We had shot this on a desktop set up and used three cinder blocks (sourced from Home Depot) to raise the back light and two front tower light panels to compensate for the riser height. We also used a single white foamboard sheet (included with medium lumipad 360 lighting kit) that was placed on top lighting panels to contain the lighting.

Please contact us for additional info or for a quote on this 360 Footwear Photography Set up.

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