360 Shoe Photography: New Balance Running Shoe
360 Shoe Photography Specs
Total Process Time to Create Web-ready 360 Product View: ~6 minutes
Frame Count: 72 frames/360 rotation (2 additional frames added of top and bottom of shoe for hotspot images)
Zoom Level: Zoom Disabled in this example
Lighting Used: 3X Iconasys LED Studio Lights (2X lights positioned at subject at 50% dimming, 1X light placed behind shoe/turntable for white background). Users could also use the Small or Medium LumiPad 360 Lighting Kit to get the same white background effect.
Turntable/Software Used: Platinum Series LRG 360 Product Photography Turntable + Shutter Stream 360 Product Photography Software. Suggested Silver Series MID or LRG Turntable (Platinum Series LRG is overkill for footwear photography requirements).
Accessory Used: Platinum Series 360 Turntable Acrylic Riser
360 Product View Notes
Although the LumiPad 360 Product Photography Lighting Panels would have done a great job for shooting this Men’s Running Shoe, we wanted to communicate High Key Lighting Technique using our 3X of our LED Studio Lights. We positioned 1X light behind the subject (shoe) and this was set to full power. We then positioned 2X lights up front to illuminate the shoe – these were set at 50% dimming. By doing this, when we set the correct exposure for the product, the background is blown out to white.
We set to shoot 72 frames (one capture every 5-degrees) then after capture we shot a still image of the top and bottom of the show (by leaving camera in same position and tilting the shoe it forward and backwards).
We applied some batch image editing in the Shutter Stream 360 Software. These included:
Shapness: Slightly increased sharpness to enhance quality
Levels: Minimal adjustments to black, white and midtones to adjust colors
During 360 Product View Composition/Creation, we added hotspots to 6 frames that linked to the top and bottom image of the shoe.